about.
Whether you're here for a sweet treat, to learn the craft of baking, or to create something one of a kind, Created by CTB is thrilled to be part of your journey! Welcome to a world where small desserts make a big impact and where you can make your baking dreams a reality.
the mission.
Created by CTB'S mission is to celebrate the art of baking, the joy of learning, and the magic of transforming simple ingredients into extraordinary experiences. So if you’re here to master a new recipe or to simply treat yourself to top tier desserts, Created by CTB is the place where your dessert dreams come to life.
the vision.
Created by CTB's vision is simple — to earn the loyalty of dessert lovers who value exceptional quality and warm, personalized service. We strive to be a creative space that inspires, connects, and celebrates.
Inspire your baking journey
Connect with a sweet community
Celebrate your biggest moments in life
MEET CALLIE, THE
SHE-EO OF CREATED.
Callie E. Simons
Her baking passion is the heart and soul of every delightful creation!
Callie is the visionary force behind Created by CTB and she has poured her heart and soul into bringing this dream to life. With a degree in Culinary Arts and Food Service Management from Johnson & Wales University, Callie's expertise and passion for baking shine through in everything she does.
For the past eight years, her deep love for food and mini desserts has fueled her dedication to building a thriving baking business.
What began as a small venture has transformed into a robust online platform, offering tutorials and guidance to aspiring bakers looking to enhance their skills as well as offering quality desserts to the greatest customers that value good food.
Callie truly thrives in the kitchen, where creativity and fun come together. She is excited to embark on this new chapter with Created by CTB, eager to share her passion and knowledge with a community of fellow baking enthusiasts and dessert lovers.
